A few weeks ago, I wrote about how I’m trying to rewrite my about page (which I kinda sorta did, but I’m still not happy with it) & come up with my one word to describe my blogging self. Well, one word is proving nigh on impossible, as predicted. But that’s not stopping me from thinking about this stuff.
Then recently, Anna over at ABDPBT Personal Finance was talking about One Line Bios and Figuring Out Your Blog’s Story (and the follow up post). Basically, she postulates that to have a truly successful blog, you need to know what your “thing” is–what differentiates your blog from everyone else’s. Not what genre (mommy blog, green blog, fashion blog, etc), but what makes it uniquely you. The thing she says that has stuck with me is (and I’m paraphrasing), if someone was describing your blog to someone else, they’d say “Oh, she’s the one who _______” and that will be what your blog is known by. And it’s that ________ that should be uniquely you. (but with the caveat that it’s not going to be the ONLY thing about you, just your one line bio type thing). And, once you know that thing, THAT’S what you market. It’s a great, thought-provoking read if you have ever thought of growing your blog at all–be that in terms of making it a business, making it more popular, getting more traffic, or even just solidify what it is that you want your space to be.
This line of thinking is perhaps a little easier in some ways than the one word challenge, though harder in others. Part of my problem, like the vast majority of bloggers, is I don’t have a “thing”. I don’t think. It’s not enough that I like to talk with my readers, or that I’m a working mom of a toddler, or that I’m prone to overusing ellipses and dashes. It’s not enough that I work in marketing, or I’m in my early 30’s and have no idea WHO I want to be when I grow up or…any of the nonsense I write about. Because I don’t write with a theme, I write whatever’s in my head. I’ve always said that RambleRamble is the place for me to explore my own thoughts and discover who I am–but even that’s not enough, because isn’t that what all blogs are in a way?
This goes back to the challenge I have with writing my about page–what is it about me (the blog me) that people should know? That will make people want to spend more time here, with me, with us? Because if I can’t describe my blog–if I can’t say “Oh, I’m the one who_____”, then no one else will ever be able to either, right?
(now is the part of this post that’s going to get a little free-form, but it’s Friday, no one reads on Friday’s anyway, so whatever).
I’ve come up with a few glimmers of ideas…some little hints of direction that my one line bio might someday take. I’m not sure if any of them are right yet, but..well, let’s see:
I’m the one who is a working mom married to a stay at home dad. I don’t think this is quite right, but I think it’s something that is a *little* unique. Most of the bloggers I find are either a stay at home parent with a working spouse, a working mom with a working dad, or two work at home parents. Now, I obviously have not scoured the whole of the internet, but I have scoured a lot of it, and I don’t know that I’ve seen many people who write from that particular vantage point.
I’m the one who has made her blog into her own mommy & me club. Again, not quite right. This isn’t something that’s unique to me, but I feel, strongly, that I look at RambleRamble as a place where I get the social interaction and mommy connections that I don’t get in real life. I see that on other blogs (though not all), so that can’t be it though.
I’m the one who asks a lot of questions and really DOES want people to answer. Not the big questions. The mundane, every day questions. The ones that you can actually answer. The one’s that I’d ask my neighbors, if we talked, or my friends, if we were in person, or my family, if I ever called them. I ask a ton of questions on this blog–practical, non-theoretical, not just small talk questions. I don’t see that changing, uh, ever, so maybe building it into my blog’s story makes sense?
I don’t know, I feel like I’m not quite there. Maybe it’s that I just…don’t have a story yet. Maybe I haven’t come up with the thing that would potentially separate this blog from the millions of others out there. That thing that people can grab onto, and hold as the idea of “hey THAT’S Ginger from RambleRamble.” But I’ll keep thinking, to see if I can find it.
What do you guys think? If you were talking about me/my blog, what would you say?